The trademark application ARTHUR FORD was filed by AF BRANDS (PTY) LTD, a corporation established under the laws of the Republic of South Africa (the "Applicant"). Application under examination.
The application was filed in English (French was selected as the second language).
Change of name and professional address of the trademark registration was recorded on November 2, 2025.
Goods And Services
The mark was filed in class 3 with following description of goods:
Non-medicated cosmetics and toiletry preparations
Non-medicated dentifrices
Perfumery, essential oils
Bleaching preparations and other substances for laundry use
Cleaning, polishing, scouring and abrasive preparations.
The mark was filed in class 35 with following description of goods:
Advertising
Business management, organization and administration
Office functions
Offering for sale and the sale of goods in the retail and wholesale trade
Online retail services
Purchasing of goods and services for other businesses
The bringing together, for the benefit of others, of a variety of goods enabling customers to conveniently view and purchase those goods from a computer network website, mobile app or an Internet website
Advisory services relating to publicity for franchisees
Business assistance relating to the establishment of franchises
Advisory services relating to the operation of franchises
Providing assistance in the management of franchised businesses
Customer loyalty reward schemes, customer care services.