The trademark application VI WURA was filed by MTN GROUP MANAGEMENT SERVICES (PROPRIETARY) LIMITED, a corporation established under the laws of the Republic of South Africa (the "Applicant"). Application under examination.
The application was filed in English (Italian was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Electrical and electronic telecommunications and communications apparatus and instruments
Data communication apparatus and instruments, namely, portable electronic devices to access the Internet wirelessly
Digital media, namely, downloadable multimedia files
Downloadable multimedia content containing images, graphics, artwork, text, hypertext, audio and video featuring entertainment
Downloadable multimedia content, including videos, images, and sound recordings featuring a virtual influencer
Downloadable electronic newsletters
Downloadable electronic game programs
Downloadable audio and video files featuring a virtual influencer
Downloadable ring tones
Data processing equipment, namely, calculating machines and computers
Computers and computer peripheral devices
Blank digital or analogue recording and storage media
Downloadable software for interacting with and customising virtual influencer avatars
Downloadable mobile applications featuring virtual influencer-generated content
Computer software for use as an application programming interface (API)
Computer chatbot software
Communication software for providing access to the Internet
Artificial intelligence software
Software for creating virtual influencers and for virtual reality applications
Computer application software for cellular telephones, handheld electronic devices, and wireless devices for voice, data and image transmission and for sharing information on social media
Computer software for financial management and planning, account aggregation and budgeting
Computer software and hardware for use in computer-aided software engineering
Virtual and augmented reality simulation software
Computer application software for use in implementing the Internet of Things [IoT]
IoT gateways
Downloadable computer programs using artificial intelligence and machine learning to develop predictive models
Downloadable computer programs using artificial intelligence in the field of online advertising
Downloadable computer programs using artificial intelligence and machine learning to predict the performance of algorithms
Artificial intelligence and machine learning software
Machine learning software used in computer advertising programs
Downloadable image and video files of virtual influencers and avatars authenticated by non-fungible tokens (NFTs)
Magnetically encoded cards
Smart cards
Holograms
Media for storing information, data, images and sound
Sunglasses.
The mark was filed in class 35 with following description of goods:
Marketing, advertising and promotion services
Promoting the goods and services of others via computer and communication networks
Digital advertising services
Influencer marketing
Advertising and promotional services featuring a virtual influencer for third parties
Online influencer marketing services through social media platforms
Promotion of brands, products, and services using virtual influencer content
Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, social media marketing and other forms of passive, sharable or viral communications channels
Advertising services, namely, connecting brand owners and advertisers with content creators, social media influencers and participating audiences on social media networks
Business consulting services in the nature of conducting influencer marketing campaigns for others
Organisation, operation and management of customer loyalty schemes
Organisation, operation and supervision of sales and promotional incentive schemes
The bringing together, for the benefit of others, of a variety of goods and services enabling customers to conveniently view and purchase those goods and services, including such services provided online from a computer database, the internet or other electronic networks
Provision of online platforms for the sale and purchase of goods and services
Providing an online marketplace for buyers and sellers of goods and services
Arranging and conducting of exhibitions for business purposes
Business management, organization and administration
Office functions.
The mark was filed in class 36 with following description of goods:
Financial, monetary and banking services
Remittance services
Provision of electronic and online financial services, namely electronic fund transfer services and secure online monetary transaction facilities
Providing an internet website portal in the field of financial transaction and payment processing
Processing financial transactions via a global computer network
Providing multiple payment options by means of customer-operated electronic terminals available onsite in retail stores
Financial sponsorship
Issuance of tokens of value as a reward for customer loyalty
Providing cash and other rebates as part of a customer loyalty program
Credit card services
Charge card services
Pre-paid purchase card services, including processing electronic payments made through prepaid cards
Issuance and management of non-fungible tokens (NFTs) for virtual influencer digital assets
Providing financial transaction services for purchasing or trading virtual influencer-related digital assets
Insurance services.
The mark was filed in class 41 with following description of goods:
Education
Providing of training
Sporting and cultural activities
Entertainment
Entertainment services in the nature of virtual influencer performances, online appearances, and livestreams
Entertainment and educational content provided by virtual influencers
Production of multimedia content featuring virtual influencers
Creation and dissemination of educational or inspirational content via social media and websites
Entertainment services, namely, digital appearances by a fictional character
Fashion modelling by virtual human for entertainment purposes
Organisation of fashion shows and parades for entertainment purposes
Entertainment services, namely, providing video podcasts and vlogs in the fields of fashion, beauty and lifestyle
Electronic publishing services
Publishing of reviews
Publication services through web-blogs and other social media platforms
Publishing podcasts
Publication of texts
Providing audio or video studio services
Film exhibition, production and studio services
Production of entertainment in the form of film, television, radio and video shows relating to fashion, travel and food.
The mark was filed in class 42 with following description of goods:
Design and development of computer hardware and software
Software engineering services
Cloud computing services
Cloud-based data protection services
Consultancy services in the field of cloud computing
Application service provider (APS), including, providing, hosting, managing, developing, and maintaining applications, software, websites and databases in the fields of wireless communication, mobile information access and remote data management for wireless delivery of content to handheld computers, laptops and mobile electronic devices
Providing temporary use of online non-downloadable software and applications
Providing an online network service that enables users to transfer and share personal identity data among multiple online facilities
Providing non-downloadable e-commerce software to allow users to perform electronic business transactions via a global computer network
Software as a service (SaaS)
Artificial intelligence technology services
Platforms for artificial intelligence as software as a service [SaaS]
Providing non-downloadable computer software development tools in the field of artificial intelligence
Artificial intelligence consultancy
Design and development of software and AI systems for virtual influencers
Development and maintenance of virtual influencer websites and online platforms
Technology and design services related to developing virtual influencers
Providing platforms for creating and operating virtual influencers
AI and machine-learning platforms for maintaining and operating virtual influencers
Hosting of digital and virtual content featuring virtual influencers.